2 months ago
Sports Illustrated has landed a new publisher.
Minute Media will person integer and people publishing authorities for nan marque done a caller "long-term partnership" betwixt it and proprietor Authentic Brands Group. The woody was unveiled Monday.
There had been questions astir Sports Illustrated and what would hap to it aft Authentic Brands stopped nan licensing statement of its anterior publisher, The Arena Group.
Under nan deal, Minute Media will tally nan editorial operations of Sports Illustrated, Sports Illustrated Swimsuit and Sports Illustrated Kids, it said successful a news release.
A Sports Illustrated cover, from Oct. 16, 1972, and signed constricted version Wilt Chamberlain sports porcelain figurine connected show during nan property preview astatine Sotheby's Auction House connected Aug. 1, 2023, successful Los Angeles. (Rodin Eckenroth/Getty Images / Getty Images)
The institution "plans to leverage its premium sports contented expertise arsenic good arsenic its technology platform that powers nan creation, world distribution and monetization of hundreds of integer contented brands, to proceed to turn nan Sports Illustrated media business," according to nan release.
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Sports Illustrated will subordinate brands for illustration The Players’ Tribune and Fansided already nether Minute Media’s purview.
Sports Illustrated writers belonging to nan Sports Illustrated Union "welcome nan change" of patient and "look guardant to remaining portion of nan storied brand’s future," according to a connection from nan union.
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The CEO of Minute Media, Asaf Peled, expressed intentions to The New York Times, which first reported Monday connected nan news, of bringing immoderate Sports Illustrated labor affected by The Arena Group layoffs backmost connected board.
Sports Illustrated magazines are seen connected Jan. 23, 2015 successful Miami, Florida. (Photo Illustration by Joe Raedle / Getty Images)
At nan aforesaid clip that nan companies announced nan licensing deal, they revealed Authentic Brands will go a stakeholder of Minute Media.
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"Minute Media has successfully proven that they are starring nan measurement successful a caller era of sports storytelling, and we are excited and optimistic astir this business and nan early of Sports Illustrated arsenic nan preeminent lens into sports," Authentic Brands Tactical Ops Executive Vice Chairman Daniel Dienst said successful a statement.
Minute Media has been astir since 2011, erstwhile it was founded successful Israel. It has received backing successful nan past from firms for illustration Goldman Sachs, Battery and Dawn Capital.
Its contented reportedly reached 200 cardinal group each month.
