3 weeks ago
Logan Paul's sports portion company, Prime, is being sued for allegedly deceiving consumers astir nan ingredients successful its power drink.
A New York female is claiming that Prime Hydration LLC, distributed by Congo Brands, is utilizing "deceptive, and misleading advertising" regarding nan caffeine contented of its 12-ounce power drinks.
The bottles advertise that location are 200 milligrams of caffeine per container. But "based upon testing commissioned by plaintiff’s attorneys, nan products really incorporate betwixt 215-225 milligrams of caffeine," according to nan people action suit, revenge successful nan Southern District of New York successful early April.
FOX Business reached retired to Congo Brands for comment.
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The suit noted that nan company's trading run had already travel nether occurrence "for targeting children and adolescents contempt their precocious attraction of caffeine."
Federal wellness officials person said that caffeine tin beryllium portion of a patient fare for astir adults, but excessively overmuch tin airs a threat to a person's health.
Various flavors of nan power portion Prime are seen successful a shop model successful London connected March 9, 2023. (Mike Kemp/In Pictures via Getty Images / Getty Images)
Healthy adults tin portion astir 400 milligrams of caffeine a time — aliases 4 to 5 cups of java — without "dangerous, antagonistic effects," according to nan Federal Drug Administration (FDA).
The FDA does not person a group level for children, "but nan American Academy of Pediatrics discourages nan depletion of caffeine and different stimulants by children and adolescents," it said.
The suit was revenge little than a twelvemonth aft a female successful California accused nan institution of putting harmful chemicals — different known arsenic per- and polyfluoroalkyl substances ("PFAS") — successful its portion products.
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According to nan Centers for Disease Control and Prevention (CDC), PFAS are a group of chemicals utilized to make fluoropolymer coatings and products that defy heat, oil, stains, grease and water.
Side-by-side comparison of Prime Hydration and Prime Energy. (Getty Images)
Paul, who co-founded nan institution successful 2022 pinch societal media influencer KSI, addressed claims that nan drinks incorporate everlastingly chemicals.
"First off, anyone tin writer anyone astatine immoderate time, that does not make nan suit true," Paul said successful a TikTok video connected Wednesday. "And successful this case, it is not… 1 personification conducted a random study and has provided zero grounds to substantiate immoderate of their claims."
Paul besides issued a "correction" during an quality connected "Varney & Co." successful August regarding nan "false narrative" that Prime is nether investigation by national wellness officials.
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"Every constituent successful our products is FDA approved. And if they want to scope retired and inquire immoderate questions, we're much than happy to reply them because we've retained samples from each azygous batch of premier that's ever travel disconnected nan line," he said. "But nan truth is, we're a morganatic business. We person thing to hide, and we return value and information very seriously. But I came connected present to correct immoderate misconstrued information."
Paul besides addressed nan disapproval that it was difficult for kids to separate nan quality betwixt nan caffeinated and non-caffeinated versions.
"One is successful a tin and says ‘energy drink’ connected it. The different is successful a bottle. It says ‘hydration drink’ connected it. One is 18+, nan different is suitable for each ages. And we judge we've done arsenic bully of a occupation arsenic we perchance can, differentiating our products," Paul explained.
