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Planet Fitness connected Tuesday named Colleen Keating arsenic its caller CEO.
She will switch interim CEO Craig Benson, effective June 10, nan fitness halfway chain said successful a property release.
Keating joins Planet Fitness from FirstKey Homes, wherever she worked arsenic CEO for astir 4 years.
Planet Fitness's incoming CEO, Colleen Keating. (Planet Fitness)
"Colleen’s assignment is nan culmination of an extended hunt process conducted by nan Board of Directors," Planet Fitness committee Chairman Stephen Spinelli Jr. said. "We are assured that Colleen is an exceptional leader pinch nan desired skills, acquisition and culture-first mindset basal to accelerate Planet Fitness’s adjacent shape of growth."
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Her past master acquisition spans hospitality, existent property and franchise management, having held various positions astatine InterContinental Hotels Group and Starwood Hotels & Resorts Worldwide, Planet Fitness said.
Benson will stay connected nan Planet Fitness board, according to nan company.
Keating said she is "eager to statesman moving alongside nan guidance squad and deed nan crushed moving arsenic we position nan business for sustainable maturation and worth creation."
A Planet Fitness gym is seen successful New York connected Nov. 2, 2023. (Michael Nagle/Bloomberg via Getty Images / Getty Images)
The fittingness chain’s committee named Benson interim CEO erstwhile it chose to "transition to caller leadership," and Chris Rondeau near nan apical occupation successful mid-September.
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The institution has been implementing a "New Growth Model" arsenic it navigates an uncertain macroeconomic situation and different challenges. That strategy is centered connected "enhancing returns and reducing nan superior requirements for opening and maintaining a Planet Fitness franchise location," Benson said.
Colleen Keating joins Planet Fitness from FirstKey Homes, wherever she worked arsenic CEO for astir 4 years. (Don and Melinda Crawford/UCG/Universal Images Group via Getty Images / Getty Images)
In caller weeks, nan institution has faced backlash complete its argumentation of letting group usage locker rooms that fresh their gender identity.
The concatenation saw a $400 cardinal dive successful valuation from $5.3 cardinal to $4.9 cardinal conscionable days aft revoking an Alaska woman's rank for snapping photos of a transgender woman, who was biologically male, shaving successful nan women's locker room, according to a Daily Mail report.
In an earlier connection to Fox News Digital, Planet Fitness main firm affairs serviceman McCall Gosselin clarified institution argumentation connected gender identity.
"As nan location of nan Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment," he said successful nan statement.
"Our gender personality non-discrimination policy, states that members and guests whitethorn usage nan gym accommodation that champion align pinch their sincere, self-reported gender identity. The personnel who posted connected societal media violated our mobile instrumentality argumentation that prohibits taking photos of individuals successful nan locker room, which resulted successful their rank being terminated."
Nearly 19 cardinal Planet Fitness members usage nan company's much than 2,500 locations.
FOX Business' Taylor Penley contributed to this report.
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