3 weeks ago
Talk astir a Swift sellout.
Following past Friday’s merchandise of her caller album, “The Tortured Poets Department,” Taylor Swift took to YouTube Shorts to stock immoderate uncommon behind-the-scenes footage from her individual life, including a several-second snippet of herself playing pickleball successful a tutu-style lavender skirt.
Despite nan clip’s brevity, it took specified moments for Taylor Swift Style blogger Sarah Chapelle to ID nan singer’s activewear arsenic nan Popflex Pirouette Skort ($60) — and conscionable 15 minutes for nan style to waste retired wholly successful Swift’s lilac shade. Before long, it was wiped retired of banal successful each 11 colors.
“I was successful shock. Pure shock,” nan activewear brand’s founder, Cassey Ho, tells Page Six Style. At nan clip Swift posted nan video, Ho was astatine nan hairsbreadth salon pinch her telephone connected “Do Not Disturb” mode, truthful she missed nan first fistful of calls from her hubby arsenic he tried to alert her of nan awesome moment.
“It yet went done because erstwhile you do that connected iPhone, it counts arsenic an emergency,” she says, quipping, “This was an emergency.”
In an effort to meet nan overwhelming demand, Ho enabled preorders for nan lavender skort connected her Shopify tract — “we ne'er do this,” she says — and has since sold “about 7,000” of nan Swift-approved style. Since they’ll each beryllium made from scratch, nan skorts will vessel successful August.
“I don’t want to unreserved done anything; I want to make judge everyone who’s ordering nan skort gets nan aforesaid value that Taylor got,” she notes.
Popflex Pirouette Skort
PopflexBut this was nary flash-in-the-pan changeable of luck for Ho and her marque — Swift returned to YouTube Thursday to stock a compilation of clips from her caller Eras Tour rehearsals, which happened to beryllium peppered pinch Popflex pieces.
In 1 scene, she pairs her Pirouette Skort pinch nan brand’s Corset Bra ($44); successful another, she takes nan streamlined Twirl Skort ($54) for a spin, while a 3rd shows her striking a assured airs successful nan Crisscross Hourglass Booty Short ($45).
Popflex Corset Bra
PopflexPopflex Twirl Skort
PopflexPopflex Crisscross Hourglass Booty Short
PopflexHo confirms nary of nan merchandise was talented to nan superstar.
“I deliberation she placed an bid — I don’t cognize when,” she tells us. “And it seems for illustration she must person bought a batch of things!”
The fittingness entrepreneur and influencer, who’s besides nan laminitis of nan celebrated YouTube transmission Blogilates, describes her designs arsenic “romantic, feminine, but besides ever solving a problem,” pointing to Popflex’s inclusive size scope (XXS to 3X) and aggregate disposable legging lengths arsenic examples of nan latter.
“We each cognize that Taylor loves princesses and castles and emotion stories. And truthful I deliberation because of that, she’s really drawn to nan femininity and nan romantic-ness of it all.”
Swift wore Popflex’s Crisscross Hourglass Booty Short while rehearsing for her tour. Taylor Swift/YouTube
Ho, who’s besides nan laminitis of nan celebrated YouTube transmission Blogilates, has been a Swiftie since 2006. blogilates/InstagramScoring nan Grammy winner’s stamp of support is particularly meaningful for Ho, who’s been a Swiftie since 2006.
In 2014, aft posting a YouTube video spotlighting her favourite songs from Swift’s affectional “Red” medium — “I was going done a batch astatine nan time,” she says — the vlogger moreover scored an induce to 1 of her idol’s “secret sessions,” and was 1 of nan first group to perceive Swift’s then-unreleased “1989” grounds successful nan musician’s ain LA home.
“The Taylor Swift walks retired pinch her reddish lips and her cropped hairsbreadth and her harvest top, and I’m physically shaking, and she walks complete and says, ‘Cassey, I emotion your videos,'” Ho recalls. “I’m like, ‘What do you mean?!’“
Ho scored an induce to Swift’s top-secret LA “secret sessions” up of nan merchandise of “1989” successful 2014. blogilates/Instagram
She attended nan Eras Tour past August. blogilates/InstagramYears later, nan pair’s lives person paralleled successful different ways; while Swift was fighting for ownership of her maestro recordings, Ho was battling larger companies trading bootleg versions of her creations.
“When I designed nan Pirouette Skort a fewer years ago, I retrieve telling my husband, ‘This is nan 1 that’s going to beryllium stolen by Shein.’ I conscionable knew, because it’s truthful different,” she says.
Since then, Ho tells maine she’s dealt pinch 2 abstracted instances of nan fast-fashion elephantine knocking disconnected her signature creation and trading it for cheap; she precocious applied for a creation patent to protect her work.
“It took a full twelvemonth for maine to get nan patent, but it was weirdly awarded connected my birthday,” she says, adding that she announced nan milestone pinch a TikTok group to — what else? — Swift’s tune “Karma.”
Unfortunately, nan patent hasn’t put nan kibosh connected each nan copycats.
“Amazon and TikTok Shop make it really easy,” nan designer says, telling america she’s flagged “a ton” of listings for lookalike skorts that see customer reviews and photos taken from her ain website — including snaps of Ho herself.
“Every time is for illustration Whac-A-Mole; we return 1 [listing] down, they commencement a caller relationship and put it up again,” she adds. “Dupe civilization — counterfeit civilization — has gotten retired of control.”
But considering astir Swifties now committedness to only perceive to nan musician’s rerecorded versions of her earlier albums, Ho is assured that those successful hunt of Swift’s skort will adhd “Cassey’s Version” to their carts.
“Swifties want nan existent thing. They want nan point that Taylor’s wearing,” she says. “And I conscionable dream that nan skort makes everyone who gets it really happy.”
Shop much of our favourite Popflex styles below:
Popflex Corset Pirouette Dress
PopflexPopflex Crisscross Hourglass Twirl Skort
PopflexPopflex That’s A Wrap Skort
PopflexPopflex Zip Cloud Hoodie
PopflexPopflex Crisscross Hourglass Flared Leggings With Pockets
PopflexShop 'til you driblet pinch Post Wanted
Save clip and money pinch nan latest deals, discounts, trends, reviews and more.
