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As Passover originates connected Monday astatine sundown, a Jewish nutrient company told FOX Business that a caller demographic of consumers has embraced its products: group pinch Celiac illness and different gluten intolerance issues.
"Gluten-free was not created successful Whole Foods successful nan 1990s," said Charles Herzog, president of Kayco, nan genitor institution of Manischewitz. "It was created astatine Mount Sinai thousands of years ago."
Manischewitz Company was founded by Rabbi Dov Behr Manischewitz successful Cincinnati, Ohio.
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During Passover, observant Jews travel strict dietary restrictions — moreover stricter than kosher diets for nan remainder of nan year. A personification who keeps kosher does not eat shellfish aliases pork, aliases operation beverage and nutrient products.
The eight-day vacation of Passover, however, has its ain group of dietary rules.
During Passover, matzo (also spelled matzah) is nan only gluten-containing nutrient that is permitted to beryllium eaten. (Manischewitz/Getty Images/Photo illustration / Fox News)
"We each retrieve nan communicative successful nan Bible. The Jews near Egypt and they didn't person clip for nan mixed to emergence aliases leaven. As a result, alternatively of breadstuff they had matzah," Rabbi Moshe Elefant told FOX Business.
Elefant is main operating serviceman and executive rabbinic coordinator of OU Kosher, a kosher certification agency.
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"During Passover, successful commemoration of this event, Jews debar immoderate grain-based foods. Anything made from grain, isolated from if it is made from matzah, is restricted and called chametz," he said.
Matzah, aliases crushed up matzah, known arsenic matzah flour, are nan only products containing gluten that are considered kosher for Passover, said Elefant.
Manischewitz makes kosher for Passover versions of its products, specified arsenic these noodles. The institution discovered that group who do not support kosher, but debar gluten, loved their products for Passover. The awesome of nan U wrong an O, pinch a P beside i (Manischewitz / Fox News)
"Passover for personification pinch Celiac illness aliases connected a gluten-free fare is simply a dream," he said.
"Passover presents truthful galore options," including "cakes, pancake mixes, snacks, and crackers."
Manischewitz recovered retired almost by mishap that location was a caller request for its Passover products: those who did not needfully support kosher, but who desired gluten-free products.
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"It utilized to beryllium that aft nan holiday, we would put nan Passover products connected closeout," said Herzog. "Right aft Passover, we had a database of group calling america to opportunity that they want to bargain our closeouts."
The institution realized location was "this immense community" of group who were looking to person a gluten-free fare and seeking their Passover products year-round.
"We created a marque called Absolutely Gluten Free, which really was seeded successful Passover, but now offers mundane gluten-free items."
"And that's wherever we said, 'OK, let's do this. We're going to commencement processing products for (people avoiding gluten) and not conscionable arsenic an afterthought,'" Herzog said.
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He added, "We created a marque called Absolutely Gluten Free, which really was seeded successful Passover, but now offers mundane gluten-free items."
Previously, said Herzog, murphy starch was nan "go-to" Passover flour alternative.
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"As nan years progressed, group became smarter," he said. "They started to play pinch cassava flour, coconut flour, and tapioca starch. Almond flour is really big, because it has its ain nutrients and consumers for illustration nan thought of having macromolecule and nutrition successful nan products."
Today, location is year-round request for Manischewtiz's gluten-free products. (Mansichewitz / Fox News)
As for Elefant, who does not usually travel a gluten-free fare extracurricular of Passover, he said nan innovations successful products that are kosher for Passover person revolutionized nan paper for nan holiday.
"When I grew up, nan Passover fare was very limited. You had matzah, potatoes, basal dairy products, proteins, fruits and vegetables," he said.
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Now, "Passover has go huge."
He added, "I myself can't judge each nan products that are available, whether it's bagels aliases pizza, muffin batters, aliases breadstuff crumbs that person thing to do pinch bread."
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