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The AMC Theatres advertisement featuring Nicole Kidman has been portion of nan movie-going acquisition astatine nan cinema usability for much than 2 years. The award-winning character has reportedly enjoyed having it spell viral and go an net meme during that time.
That was apparently what she told Elle successful a wide-ranging question and reply nan mag released Tuesday for its April Impact edition.
Kidman reportedly said it "was conscionable nan desire to support cinemas alive" that prompted her to activity pinch AMC connected nan now-famous "We Make Movies Better" campaign.
Nicole Kidman said pinch Elle astir a scope of topics for nan April rumor of nan magazine. (Mario Sorrenti for Elle)
AMC started airing her 60-second advertisement successful September 2021. It and other movie theatre chains were astatine nan clip moving to retrieve from nan play successful nan COVID-19 pandemic erstwhile they had to support their doors shut.
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"I’ve had nan champion experiences successful cinema," Kidman told Elle. "I’d dress I was going to school; I’d forge a note, and I’d spell and beryllium successful a movie theater. That’s a safe haven for me, truthful nan thought of those not existing – that’s conscionable not portion of nan equation successful my lifetime."
| AMC | AMC ENTERTAINMENT | 4.25 | -0.02 | -0.47% |
The advertisement quickly gained traction and, arsenic AMC Entertainment CEO Adam Aron noted successful nan company’s February net call, yet "took connected a, like, cult-like nature" among nan public.
"If that’s what it takes, I’ll do immoderate it takes," Kidman reportedly said, referring to nan advertisement getting comedic and meme treatments.
Nicole Kidman and Keith Urban be nan 2023 CMA Awards astatine Bridgestone Arena connected Nov. 8, 2023 successful Nashville, Tennessee. | Getty Images
The character helped bring cinematographer Jeff Cronenweth and screenwriter Billy Ray connected committee for nan task of bringing nan advertisement to life, according to Elle. She was reportedly successful nan midst of shooting "Being nan Ricardos" astatine nan time.
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Kidman besides told Elle she wants to "be onstage doing [the ad] pinch a resistance queen" during a resistance rendition of it, thing that has reportedly gained popularity.
Elle interviewed Nicole Kidman astir a scope of topics for nan April rumor of nan magazine. (Mario Sorrenti for Elle)
AMC moviegoers were treated to a different, shorter loop of Kidman’s advertisement starting this period arsenic nan theatre usability introduced a caller "pre-show" to play earlier trailers and movies. It was 1 of 3 versions, according to Aron.
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"Three different 30-second Nicole spots will rotate period to month, replacing nan 1 spot that had tally successful our theatres for nan past 2 ½ years," he wrote March 9 connected X. "But don’t interest Nicole fans, each 3 are wonderful, and 1 of nan 3 still includes nan now celebrated statement that ‘Somehow heartbreak feels bully successful a spot for illustration this.’"
Movie goers astatine nan screening of "Shang-Chi and nan Legend of nan Ten Rings" astatine an AMC theatre connected Saturday, Sept. 4, 2021 successful Monterey Park, California. (Irfan Khan / Los Angeles Times via Getty Images / Getty Images)
Kidman has racked up awards during her career, specified arsenic nan Oscar she received for Best Actress successful a Leading Role successful 2003 for "The Hours." She besides has 2 Golden Globe and 2 Primetime Emmy Awards to her name, among others.
