2 months ago
Elon Musk said his societal media level X is readying to motorboat an app for smart TVs wherever long-form videos from nan level tin beryllium watched.
Musk's comments travel aft Fortune reported that X, formerly known arsenic Twitter, plans to motorboat a TV app for Amazon and Samsung users adjacent week. A root told nan outlet that nan TV app looks "identical" to YouTube's TV app successful a motion that Musk wants nan X app to compete pinch nan Google-owned video platform.
X rolled retired an early type of its updated video and audio offering successful October aft Musk said he planned to move X into a ace app offering services from messaging to peer-to-peer payments.
"Coming soon," Musk said successful a little consequence connected X to a station from a personification who posted that, "You tin soon watch your favourite X agelong shape videos straight connected your SmartTVs," pinch a image of a smart TV pinch app tiles including X.
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X is readying to merchandise an app that will make nan platform's videos viewable connected smart TVs, Elon Musk said. (Jaap Arriens/NurPhoto via / Getty Images)
Musk added successful a follow-up station that users "can already usage Apple AirPlay to play much videos from your telephone to your TV."
X has looked to forge partnerships pinch contented creators successful an effort to go a "video-first platform." This comes arsenic X has struggled to clasp advertisers connected nan level pursuing a bid of controversies that person transpired since nan Musk-led ownership group's acquisition of what was past known arsenic Twitter successful October 2022.
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Musk hopes nan X smart TV app will thief nan level compete pinch Google-owned YouTube. (Smith Collection/Gado / Getty Images)
Last month, X announced that, starting successful February, it will let advertisers to target their ads connected nan level truthful they look adjacent to posts from a curated database of premium contented creators.
The creator targeting instrumentality will let advertisers to usage nan X ads head to "run pre-roll video ads against nan video contented of their creator(s) successful some nan location timeline and profile," X said successful a post.
The institution added that nan creator targeting instrumentality useful connected apical of X's superior marque information solutions, adjacency controls and sensitivity settings.
Elon Musk's X is readying a TV app to characteristic nan platform's videos. (Muhammed Selim Korkutata/Anadolu via / Getty Images)
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X did not instantly respond to FOX Business' petition for remark connected nan platform's TV app plans.
Reuters contributed to this report.
