Chinese fashion app Shein to face stricter European Commission rules

Chinese fashion app Shein to face stricter European Commission rules

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The European Commission connected Thursday designated Chinese manner app Shein arsenic a Very Large Online Platform Under nan Digital Services Act, subjecting it to much stringent regulations. File Photo by Stephen Shaver/UPI

The European Commission connected Thursday designated Chinese manner app Shein arsenic a Very Large Online Platform Under nan Digital Services Act, subjecting it to much stringent regulations. File Photo by Stephen Shaver/UPI | License Photo

April 26 (UPI) -- Chinese-owned manner app Shein must travel caller stricter rules nether nan European Commission's Digital Services Act aft determining nan app was ample capable to autumn nether nan legislation's measures.

Shein, which serves arsenic an online marketplace arsenic good arsenic a manner app, has millions of visitors per period from Europe alone, comfortably qualifying it to abide by nan much stringent DSA rules. Shein will person to supply outer audits and consequence assessments astir forbidden content.

"Shein is simply a manner online retailer pinch an mean of much than 45 cardinal monthly users successful nan European Union," nan European Commission said successful a statement. "This personification number, which Shein has communicated to nan commission, is supra nan DSA period for nickname arsenic a [Very Large Online Platform]."

The online retailer had sold its ain products until 2023 erstwhile it started offering products from third-party manufacturers from its recently created marketplace, starring to its growth. It moved its main offices to Singapore from China successful 2021.

Some retailers, for illustration Amazon and nan European integer marketplace Zalando, are fighting nan DSA's tight regulations successful court. opened

Earlier this week, nan European Commission opened up an investigation into different Chinese-owned company, TikTok, for imaginable violations to nan DSA. Regulators said TikTok did not supply investigation connected consequence appraisal and mitigation efforts connected TikTok Lite until aft it was launched successful France and Spain.

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