3 weeks ago
One of nan nation’s best-known snacks — Ritz, nan butter-flavored cracker — announced a caller limited-edition Buttery-er Flavored Crackers will deed shop shelves connected April 29, 2024.
The catchy motto is "Live Buttery-er."
The limited-edition assortment is said to beryllium infused pinch other buttery flavor.
PASSOVER'S DIETARY RESTRICTIONS LED TO NEW MARKET DEMOGRAPHIC FOR JEWISH FOOD COMPANY: GLUTEN-FREE CONSUMERS
The institution said that Ritz Buttery-er Crackers "capture nan buttery spirit that fans cognize and love, elevating nan flaky and irresistible crackers pinch an other boost of decadence successful each bite," according to a property statement.
To observe nan caller cracker, nan Ritz marque teamed up pinch renowned jewelry designer Greg Yüna to create a 24-karat coagulated golden bar successful nan style of (what else?) a instrumentality of food — and said fans will person a chance to triumph it opening May 1.
The marque "wanted to underscore nan buttery spirit by utilizing a aureate yellowish colour that looks for illustration it drips down nan apical of nan container — for illustration melted butter." (RITZ Crackers / Fox News)
It's weighted astatine astir $100,000, according to nan company.
Mayte Killeen, Ritz elder marque head based successful New York, told FOX Business via email that location will beryllium 1 victor of nan 24-karat golden barroom successful nan style of a accepted instrumentality of food — each successful homage to nan extra-buttery flavor.
"Gold tin adhd a touch of luxury to anything."
When commissioned to creation nan expansive prize, Yüna, besides based successful New York, said he was honored.
"Gold tin adhd a touch of luxury to anything," he told Fox News Digital via email. "We were thrilled to put our ain unsocial rotation connected this task arsenic my squad knows really to beryllium other and spell supra and beyond."
There will beryllium 1 victor of a 24-karat golden barroom successful nan style of a accepted instrumentality of food — each successful homage to nan other buttery spirit of nan caller Buttery-er Flavored Crackers from Ritz, debuting connected Monday, April 29, 2024. The gold-bar title open (RITZ Crackers / Fox News)
What will shoppers see?
For nan Buttery-er Flavored Crackers box, Killeen said nan institution "wanted to underscore nan buttery spirit by utilizing a aureate yellowish colour that looks for illustration it drips down the apical of nan box — for illustration melted butter."
In addition, Killeen told Fox News that Ritz besides wanted to necktie that buttery spirit to "the opulent prize — a coagulated golden barroom successful nan style of a instrumentality of food weighted astatine $100,000."
The limited-edition sticker astatine nan apical of nan container besides has a gold-reflecting finish.
| MDLZ | MONDELEZ INTERNATIONAL INC. | 70.61 | -0.19 | -0.27% |
The communicative of Ritz has heavy roots successful nan U.S.
In 1934, during nan Great Depression, Nabisco introduced Ritz Crackers.
"The circular, lightly salted cracker pinch a small, scalloped separator became an instant classical and a apical seller astatine a clip of economical hardship erstwhile Americans yearned for a tasty yet affordable option for their families," said Killeen.
Ritz Crackers person been a staple successful American households since.
Greg Yüna, New York City-based luxury jeweler and artist, designed a 24-karat coagulated golden barroom successful nan style of a instrumentality of butter, weighted astatine astir $100,000, for RITZ Crackers. (Greg Yuna / Fox News)
"Today, Ritz Crackers are not only an enjoyable snack connected their ain but service arsenic nan cleanable constituent successful galore recipes – whether simply topped pinch food aliases peanut butter, crushed arsenic a breading for chickenhearted aliases layered successful a classical casserole," continued Killeen.
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Ritz crackers coming are manufactured by Mondelēz International, headquartered successful Chicago.
The limited-edition Ritz Buttery-er Crackers, pinch a suggested unit value of $4.29, will beryllium disposable astatine retailers nationwide starting April 29, 2024.
How to participate title opening May 1
To return portion successful nan title that originates May 1, fans person nan action to showcase their "buttery-er" selves connected societal media. They tin create a TikTok video starting May 1, 2024 astatine 12:00 a.m. ET and ending connected May 20, 2024, astatine 11:59 p.m. ET, nan marque said.
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Anyone taking portion should usage nan tag @theritzcrackersofficial and see nan hashtags #livebutteryer and #RITZcontest.
There is nary acquisition basal to enter.
For those who for illustration not to usage societal media but still want to participate nan title starting May 1, much accusation tin beryllium found here.
For much Lifestyle articles, sojourn www.foxbusiness.com/lifestyle.
