Barbie craze extends to condiments: Heinz Classic "Barbiecue" Sauce

Taking a cue from its blockbuster brand, Mattel is partnering pinch Kraft Heinz Co. to create "Barbiecue" sauce.

Colored Barbie pink, nan condiment is being offered by Kraft successful nan United Kingdom, opening pinch a limited-edition waste of 5,000 bottles online starting today. The online promotion will beryllium followed by a nationwide tally astatine Tesco supermarkets later successful nan week and past via a UK transportation work successful nan mediate of May, nan nutrient shaper and Mattel announced connected Monday. 

Bottles of nan sauce, which gets its pinkish hue from beetroot extract, will beryllium disposable crossed Spain connected April 25. 

Heinz alluded to nan condiment successful an Instagram station successful August, pairing a vessel of nan Barbiecue condiment pinch Tomato "Kenchup," and asking if nan institution should "make this dream squad a reality."

Barbie-themed products person been successful dense request since nan "Barbie" film's release successful July 2023.