Amazon CEO Andy Jassy touts AI push in shareholder letter

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Amazon CEO Andy Jassy outlined nan e-commerce giant's attack to artificial intelligence (AI) improvement successful his yearly missive to shareholders released Thursday.

Jassy wrote that Amazon intends to "empower builders, wrong and extracurricular of our company," pinch its attack to processing products and services for customers. He went connected to qualify builders arsenic "people who for illustration to invent" and spell done nan process of iterative improvements to heighten an existing instrumentality aliases experience.

"What matters to builders is having nan correct devices to support quickly improving customer experiences," he wrote. "The champion measurement we cognize really to do this is by building primitive services. Think of them arsenic discrete, foundational building blocks that builders tin weave together successful immoderate operation they desire."

In nan discourse of generative AI (GenAI), Jassy explained that Amazon and AWS person applied this attack to their AI initiatives truthful that they meet different needs.

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Amazon CEO Andy Jassy

Amazon CEO Andy Jassy touted nan company's AI push successful his missive to shareholders. (Kevin Winter/Getty Images / Getty Images)

"Much of nan early nationalist attraction has focused connected GenAI applications, pinch nan singular 2022 motorboat of ChatGPT," he said. "But, to our 'primitive' measurement of thinking, location are 3 chopped layers successful nan GenAI stack, each of which is gigantic, and each of which we're profoundly investing.

"The bottommost furniture is for developers and companies wanting to build foundation models ('FMs'). The superior primitives are nan machine required to train models and make inferences (or predictions), and nan package that makes it easier to build these models," he explained.

"To date, virtually each nan starring FMs person been trained connected Nvidia chips, and we proceed to connection nan broadest postulation of Nvidia instances of immoderate provider," Jassy noted. "That said, proviso has been scarce and costs remains an rumor arsenic customers standard their models and applications."

Jassy wrote that, successful consequence to customers' requests for Amazon to "push nan letter cover connected price-performance for AI chips" for illustration it did pinch Gravitron generalized CPU chips, nan institution has built civilization AI training chips called Trainium and conclusion chips dubbed Inferentia.

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AWS Amazon Q AI Assistant

The Amazon Q AI instrumentality helps businesses analyse their data. (Jaap Arriens/NurPhoto via Getty Images / Getty Images)

He noted that, past fall, starring FM shaper Anthropic announced it would usage Trainium and Inferentia chips to build, train and deploy those models and that those chips are now into their 2nd type pinch improved costs and performance.

"The mediate furniture is for customers seeking to leverage an existing FM, customize it pinch their ain data, and leverage a starring unreality provider's information and features to build a GenAI exertion – each arsenic a managed service," Jassy said. 

"Amazon Bedrock invented this furniture and provides customers pinch nan easiest measurement to build and standard GenAI applications pinch nan broadest action of first- and third-party FMs, arsenic good arsenic ease-of-use capabilities that let GenAI builders to get higher value exemplary outputs much quickly.

"The apical furniture of this stack is nan exertion layer. We're building a important number of GenAI applications crossed each Amazon user business." 

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Amazon App

Amazon released nan Rufus AI-powered shopping adjunct past year. (Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images / Getty Images)

Jassy explained that those GenAI apps see caller AI-powered shopping adjunct Rufus, a much intelligent type of Alexa; advertizing capabilities that let users to make images; videos and transcript utilizing earthy language; and productivity apps for customers and sellers.

The institution is besides building apps wrong AWS, including what Jassy called "arguably nan astir compelling early GenAI usage lawsuit – a coding companion." 

"We precocious launched Amazon Q, an master connected AWS that writes, debugs, tests, and implements code, while besides doing transformations (like moving from an aged type of Java to a caller one), and querying customers' various information repositories (e.g. Intranets, wikis, Salesforce, Amazon S3, ServiceNow, Slack, Atlassian, etc.) to reply questions, summarize data, transportation connected coherent conversation, and return action," he explained. "Q is nan astir tin activity adjunct disposable coming and evolving fast."

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Jassy said AWS' AI initiatives gathering those varying customer needs will thief propel nan adjacent shape of AI improvement internally and externally.

"These AWS services, astatine each 3 layers of nan stack, comprise a group of primitives that democratize this adjacent seminal shape of AI, and will empower soul and outer builders to toggle shape virtually each customer acquisition that we cognize (and invent altogether caller ones arsenic well). We're optimistic that overmuch of this world-changing AI will beryllium built connected apical of AWS," Jassy wrote.

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